Beauty of Joseon Glow Deep: Rice + Alpha-Arbutin

Utilizing a base composed of 68% rice bran water instead of plain water, the Beauty of Joseon Glow Deep Serum delivers concentrated brightening and hydrating care in a lightweight, watery texture that layers effortlessly into any daily routine.

• Replaces plain water with 68% rice bran water to supply amino acids and minerals that soften texture and restore radiance
• Contains 2% alpha-arbutin to target tyrosinase activity and help reduce the appearance of dark spots, sun spots, and post-acne marks
• Incorporates niacinamide to help block melanin transfer to the skin surface for enhanced tone-evening results
• Blends seven traditional grain extracts, including barley, soybean, and sesame, to provide antioxidant support and conditioning
• Combines panthenol, trehalose, and glyceryl glucoside to maintain skin hydration and comfort during brightening care

Drawing inspiration from the Joseon Dynasty practice of using rice bran water as daily Beauty Water, this gentle serum prioritizes deep nourishment alongside targeted hyperpigmentation care. The combination of high-potency alpha-arbutin—shown to be ten times more effective than standard beta-arbutin at equivalent concentrations—and soothing humectants ensures a luminous, smooth complexion without leaving a heavy or greasy residue.